Elon Musk has claimed that Twitter has hit an all-time high in user engagement, but the numbers tell a different story. According to web analysis site Similarweb, Twitter’s traffic has declined by 18.7% year-over-year as of March 2023. In addition, Twitter’s unique visitor web count dropped 3.3% year over year in March, and the Twitter Android app’s average daily active users were down 9.8% in March, with monthly active users down 8% year over year.
Musk’s own tweets have also seen a decline in engagement since he became Twitter’s owner. According to a study by Huge, Musk’s original tweets (not replies or retweets) currently garner around 5 million engagements a week, which is only slightly above the engagement numbers he was seeing prior to his involvement with Twitter.
It is possible that Musk is referring to a different metric of user engagement, such as the amount of time users spend on Twitter. However, even this metric has shown signs of decline in recent months. According to data from App Annie, Twitter’s average daily user time in the United States declined by 10% in the first quarter of 2023.
Overall, the data suggests that Twitter’s user engagement is declining, not increasing. This is a concerning trend for the company, as user engagement is one of the key factors that determines its advertising revenue. If Twitter’s user engagement continues to decline, it could have a significant impact on its bottom line.
It is possible that Musk’s claims about Twitter’s user engagement are accurate, but the data does not support them. It is also possible that Musk is using a different metric of user engagement, or that he is referring to a specific time period. However, the data does suggest that Twitter’s user engagement is declining, and this is a trend that the company should be concerned about.